PBS ABA UK Terms and Conditions
Last updated: 7 August 2026
These Terms and Conditions explain the general terms on which PBS ABA UK provides services to parents and carers.
Paid services are also governed by a service-specific written agreement and informed-consent process. You will receive the applicable documents before payment and before paid service provision begins.
Where a service-specific agreement contains more detailed terms about your particular service, those terms apply alongside these general Terms.
Nothing in these Terms limits any statutory consumer rights that apply to you.
1. Who provides the service
PBS ABA UK is operated by:
Simbarashe Shamu trading as PBS ABA UK
37 Hollybush Road
North Walsham
NR28 9XT
United Kingdom
Email: sim@pbsaba.co.uk
Website: pbsaba.co.uk
PBS ABA UK currently operates as a sole-trader business.
At the date of these Terms, professional services are personally delivered by Sim Shamu, Practising Registrant of the UK Society for Behaviour Analysis (UK-SBA).
Practising Registrant is a UK-SBA registration category. It should not be interpreted as UK-SBA certification or as UK-SBA endorsement of PBS ABA UK or its services.
PBS ABA UK maintains professional insurance for its declared Applied Behaviour Analysis practice. The current cover includes Professional Indemnity, Public Liability and Medical Malpractice and includes international jurisdiction, including the United States of America and Canada, subject to the terms, conditions, exclusions and limits of the applicable policy.
Insurance cover does not by itself establish that a service may lawfully or appropriately be provided in every country, state, province or territory. Jurisdiction and professional-scope checks are therefore still completed where required.
Future practitioners
PBS ABA UK may in future involve other appropriately qualified professionals.
Where another professional would provide all or part of a service, you will be told their identity, role, relevant qualifications and professional status, together with any applicable complaints arrangements, before they begin providing that service.
A material change to the professional responsible for an existing paid service will be communicated appropriately and, where necessary, agreed with you.
2. Who these Terms are for
The services covered by these Terms are currently provided to parents and carers purchasing services in their personal capacity as consumers.
Separate contractual terms may be used for schools, local authorities, care organisations, businesses or other organisations.
For professional purposes:
the child is the primary client, while the parent or carer purchasing the service is normally the adult purchaser and contracting party.
The fact that an adult pays for the service does not displace the practitioner’s responsibilities towards the child.
The child’s wellbeing, dignity, rights, preferences, communication, participation, assent and quality of life remain central to professional decision-making.
3. What PBS ABA UK provides
PBS ABA UK provides behaviour-analytic and positive-behaviour-support-informed services within the practitioner’s competence and the scope agreed for the particular client.
Services are intended to help families understand and respond more systematically to patterns of behaviour and to support useful, safer and more effective skills and participation.
PBS ABA UK services do not replace:
- emergency or crisis services;
- medical assessment or treatment;
- mental-health diagnosis or treatment;
- statutory safeguarding procedures;
- services which legally require another regulated professional;
- multidisciplinary assessment where the client’s needs extend beyond the agreed focused service.
Professional recommendations depend upon the evidence reasonably available.
New information may therefore change a working formulation, recommendation or appropriate service route.
4. What PBS ABA UK does not guarantee
Behaviour is affected by many interacting variables.
PBS ABA UK therefore does not guarantee:
- that a particular behaviour will decrease;
- a particular percentage improvement;
- improvement within a fixed period;
- a diagnosis;
- a confirmed behavioural function;
- a cure;
- that one assessment question will fully explain a behaviour;
- that a home-based finding automatically applies in school or another setting.
Any stated service timeframe concerns the delivery of professional work, not a guaranteed timeframe for behaviour change.
5. Free 25-Minute Behaviour Clarity Session
The Free 25-Minute Behaviour Clarity Session is a limited initial professional consultation.
It is designed to help organise one repeated behaviour within one important home routine, identify the first useful question worth investigating and determine the most appropriate next route based on the limited information available.
No tracker, extensive written history or technical explanation is required before the session.
The session may include:
- clarification of one observable priority behaviour;
- clarification of one important routine;
- discussion of the family’s meaningful outcome;
- reconstruction of one recent difficult occasion;
- comparison with one better or different occasion;
- limited consideration of health, safety and other contextual factors;
- identification of what is known, what may be relevant and what remains unknown;
- an appropriate next-route recommendation.
Where appropriate, a concise Behaviour Clarity Note is provided following the session.
The Behaviour Clarity Session is not:
- a diagnosis;
- a Functional Behaviour Assessment;
- confirmation of behavioural function;
- a behaviour support plan;
- an emergency or crisis service;
- a substitute for medical or safeguarding assessment.
It does not include an individualised behaviour-change programme.
There is no obligation to purchase a paid service during or after the Behaviour Clarity Session.
An appropriate professional outcome may be that no paid PBS ABA UK service is recommended.
Further information is available on the Behaviour Clarity Session Information page.
6. The One-Routine Behaviour Support Sprint
The One-Routine Behaviour Support Sprint is the current core paid Behaviour Pattern Mapping System™ service.
It is a focused professional service for:
one agreed priority behaviour within one primary home routine.
For a suitable family, the service ordinarily includes:
- fit and scope review;
- focused assessment;
- only the additional evidence genuinely required;
- practitioner analysis and synthesis;
- a Behaviour Pattern Map;
- an individualised One-Routine Support Plan;
- caregiver teaching, modelling, rehearsal and feedback;
- supported first implementation;
- proportionate measurement;
- two check-ins or equivalent structured implementation support;
- review and revision;
- practical routine materials where appropriate;
- an In-the-Moment Action Card where appropriate;
- one bounded additional-caregiver briefing within scope;
- maintenance guidance;
- a 30-Day Support Review.
The Sprint is intentionally bounded rather than open-ended case management.
7. What the Sprint normally does not include
Unless separately assessed, scoped and agreed in writing, the Sprint does not include:
- several unrelated priority behaviours;
- several unrelated routines or settings;
- comprehensive multi-informant Functional Behaviour Assessment;
- extensive school assessment;
- routine school observation;
- extensive multidisciplinary case coordination;
- emergency availability;
- unlimited messaging;
- repeated training of large teams;
- psychotherapy;
- medical treatment;
- diagnosis;
- extensive medical or diagnostic assessment;
- high-risk intervention outside the safe scope of remote delivery.
Where the evidence indicates that the focused Sprint is insufficient, PBS ABA UK may recommend broader assessment or another professional route instead.
Additional work is not automatically added to the £795 Sprint.
It requires a separate fit decision, scope, consent and price.
8. Service timeframe
Before payment, your service agreement will state the provisional timetable for your particular case.
For the founding pilot, PBS ABA UK’s current service-delivery target is normally:
approximately 4–6 weeks for the core Sprint, followed by the defined 30-Day Support Review approximately 30 days after the main implementation/review stage.
This timeframe is designed to provide a clear and bounded professional process while allowing sufficient time for assessment, planning, caregiver skill-building, supported implementation and revision.
It is not a promise that behaviour will improve within 4–6 weeks or within 30 days.
The timetable may reasonably change where, for example:
- additional evidence is genuinely required;
- appointments need to be rearranged;
- safe implementation opportunities are delayed;
- illness occurs;
- medical or safeguarding information requires consideration;
- consent or authority needs clarification;
- the family requests a reasonable pause;
- circumstances outside either party’s reasonable control affect delivery.
PBS ABA UK will communicate material changes rather than allowing a service to remain indefinitely open-ended.
9. Founding-pilot price
The current price for the complete founding-pilot One-Routine Behaviour Support Sprint is:
£795
This price applies to the three accepted founding-pilot families.
The £795 price is a pilot price and is not represented as PBS ABA UK’s permanent price.
The price may change for future clients after the founding pilot has been evaluated.
A future price change will not retrospectively alter the fee already agreed with an existing client.
There is:
- no subscription;
- no recurring charge;
- no automatic enrolment into another service;
- no automatic “Phase 2” purchase.
Any additional service requires a separate agreement.
10. Payment
Payment for the Sprint is normally made in full before paid work begins.
Payment is currently processed through Stripe.
Before you become financially committed, you will be provided with the applicable information about:
- the service;
- its scope;
- material exclusions;
- the total price;
- the provisional timetable;
- responsibilities of the parties;
- cancellation;
- refunds;
- complaints;
- the BPMS Fit, Clarity and Practicality Promise;
- informed consent.
A written paid-service agreement must be completed before paid service provision begins.
PBS ABA UK does not require a purchase decision during the Free Behaviour Clarity Session.
11. UK consumer cancellation rights
Where the contract is governed by UK distance-selling consumer legislation and the statutory cancellation right applies, you normally have 14 days beginning the day after the service contract is entered into in which to cancel without giving a reason.
You may cancel by emailing:
or by providing another clear written statement that you wish to cancel.
A model cancellation form is provided at the end of these Terms.
You do not have to use that form.
Where mandatory consumer law in another jurisdiction gives you different or additional cancellation rights, those mandatory rights are not removed by these Terms.
Current UK distance-selling rules require cancellation information and a model cancellation form to be provided before the order, and the information must be available in a form the customer can retain.
12. Starting work during the 14-day cancellation period
You may ask PBS ABA UK to begin providing the paid service before the statutory 14-day UK cancellation period has ended.
Where applicable, PBS ABA UK will obtain your express request before starting early.
This will not be assumed through a pre-selected option.
If you expressly ask PBS ABA UK to begin during the cancellation period and then validly cancel before the service has been fully performed, you may be required to pay an appropriate amount for the services actually supplied before cancellation.
This is not a cancellation penalty.
If a service is fully performed during the cancellation period, loss of the statutory cancellation right will occur only where the legal requirements for your express consent/request and acknowledgement have been satisfied.
13. Consumer rights and quality of service
PBS ABA UK will provide services with reasonable care and skill.
Where no precise delivery time has been agreed, applicable consumer law may also require delivery within a reasonable time.
Nothing in these Terms excludes rights or remedies that cannot legally be excluded.
Depending on the circumstances, statutory remedies may include repeat performance, an appropriate price reduction or another remedy required by applicable law.
14. Founding-pilot fee allocation and unused-work protection
To make refund and unused-work decisions transparent, the £795 founding-pilot fee is allocated as follows:
£495 — focused assessment, analysis and Behaviour Pattern Map
£300 — skill-building, implementation support and review
The £495 allocation represents assessment and analytical work when that work has been appropriately completed.
If the assessment shows that the implementation component cannot appropriately proceed, and the £300 implementation component remains completely undelivered, PBS ABA UK will refund the £300.
Where only part of that component has appropriately been delivered, an appropriate adjustment may be made proportionately to the work actually supplied and the work that remains genuinely unused.
This internal allocation supports fair decision-making. It is not an automatic cancellation charge and does not override statutory consumer rights.
This reflects the pilot allocation and unused-work protection specified in the BPMS operating system.
15. The BPMS Fit, Clarity and Practicality Promise
The BPMS Fit, Clarity and Practicality Promise covers aspects of professional service delivery that PBS ABA UK can reasonably control.
Fit
Fit is genuinely reviewed before enrolment.
Where the available evidence indicates that the focused Sprint is not appropriate, PBS ABA UK will recommend another route rather than knowingly sell an unsuitable Sprint.
Complete agreed work
Agreed deliverables will be:
- completed;
- replaced by an agreed professionally appropriate equivalent; or
- appropriately refunded where agreed work genuinely cannot be delivered.
Clarity
If you attend the feedback process but the essential findings or actions remain unclear, PBS ABA UK will provide:
one additional clarification session and revised plain-language material without an additional fee.
Practicality
If the family participates in the agreed safe implementation process but the agreed approach proves practically unusable in the selected routine, PBS ABA UK will provide:
one bounded revision/coaching cycle and revised materials without an additional fee.
No dead end
The process should end with one of the following:
- an appropriate focused support approach;
- a clearly defined further-assessment question; or
- an appropriate recommendation for another route.
What this Promise does not guarantee
The Promise does not guarantee:
- behaviour reduction;
- a particular amount of improvement;
- confirmed behavioural function;
- diagnosis;
- cure;
- improvement within a specified timeframe.
The Promise operates in addition to, not instead of, your statutory rights.
The manual expressly defines this as process and unused-work protection rather than an outcome guarantee.
16. Rescheduling and non-attendance
Please provide at least 24 hours’ notice where reasonably possible if you need to rearrange a paid appointment.
PBS ABA UK recognises that illness, emergencies, caring responsibilities and unpredictable family circumstances occur.
There is no automatic punitive fee simply because an appointment is rearranged at short notice.
Repeated missed appointments, repeated short-notice cancellations or prolonged non-engagement may, however, make competent delivery impractical.
Where that occurs, PBS ABA UK will discuss an appropriate response, which may include:
- rearrangement;
- pause;
- rescoping;
- referral;
- termination of the service.
Any financial adjustment will consider work already appropriately provided and work which remains genuinely unused.
PBS ABA UK will not automatically retain an entire unused service fee as punishment for non-attendance.
If PBS ABA UK needs to cancel a session, an appropriate replacement will normally be provided without additional charge.
17. Responsibilities of the adult purchaser
You agree, so far as reasonably possible, to:
- provide information honestly and accurately;
- tell PBS ABA UK about relevant changes affecting safety or suitability;
- attend agreed core appointments;
- provide information reasonably required to answer the agreed assessment question;
- tell PBS ABA UK about important changes to consent or parental responsibility;
- use the service respectfully and lawfully.
You are not expected to create, provoke, prolong or intensify difficult behaviour to provide information.
Safety takes priority over data collection.
18. Consent, authority and the child’s participation
The adult engaging PBS ABA UK must have appropriate authority to involve the child and provide relevant information.
You must tell PBS ABA UK about any known:
- parental-responsibility dispute;
- relevant court order;
- consent restriction;
- significant disagreement that could affect lawful or ethical delivery.
PBS ABA UK may pause work while appropriate authority is clarified.
Consent is an ongoing process.
Where relevant and developmentally appropriate, the child’s communication, wishes, preferences and assent will be considered.
Parent consent is not treated as permanent child assent.
Meaningful indications of non-assent, distress or withdrawal will be taken seriously and may result in an activity being modified, paused or stopped unless an immediate safety or legal duty requires otherwise.
19. Safety, safeguarding and health concerns
PBS ABA UK is not an emergency or crisis service.
Where there is:
- immediate risk of serious harm;
- an urgent medical concern;
- an active safeguarding concern; or
- another urgent need beyond the service’s competence,
appropriate local urgent, emergency, medical or safeguarding support should be used rather than waiting for PBS ABA UK.
Behavioural assessment or implementation may be paused where medical, physiological, safeguarding or other professional assessment reasonably needs to take priority.
20. Confidentiality
Professional information is treated confidentially and only shared where there is an appropriate reason and lawful basis.
Confidentiality is not absolute.
Information may need to be disclosed where, for example:
- required by law;
- required by safeguarding responsibilities;
- necessary in connection with serious risk of harm;
- otherwise professionally and legally justified.
Routine information sharing with another professional, caregiver, school or service will normally require appropriate authority and consent.
21. Remote services
Services are normally provided remotely.
You should participate from a reasonably private and safe environment where possible and use a suitable device and internet connection.
Neither party can guarantee uninterrupted availability of internet or third-party technology.
Where a material provider-side technical problem prevents an agreed service from being delivered, PBS ABA UK will normally rearrange the affected work without additional charge.
Reasonable adjustments can be made where appropriate.
Only information reasonably necessary to understand and implement an adjustment should be requested.
22. Recording, transcription, video and AI
Professional sessions are not recorded or automatically transcribed by default.
Automated meeting notetakers and general-purpose AI transcription tools are not used with identifiable professional sessions unless there is a specific, professionally appropriate and lawful reason and the necessary governance and consent arrangements are in place.
Exceptional recording requires appropriate prior agreement.
Where parent-provided video would genuinely help answer a defined assessment question, PBS ABA UK will explain:
- why it is requested;
- what is needed;
- the safe sharing route;
- relevant consent and privacy requirements.
No person should provoke, prolong or intensify distress to create a recording.
23. Reports and materials
Reports, maps, plans, guides and personalised materials are intended to support the agreed client and context.
You may ordinarily share relevant documents with appropriate family members or professionals where you have lawful authority and doing so is consistent with the child’s privacy and interests.
A finding from one setting should not be presented as proving that the same behavioural relationship exists in another unassessed setting.
PBS ABA UK’s original frameworks, templates and educational resources remain its intellectual property.
They must not be sold, commercially republished, misrepresented or falsely presented as another person’s original work.
24. Data protection and privacy
Personal information is handled in accordance with the PBS ABA UK Privacy Notice.
PBS ABA UK aims to collect only the information reasonably necessary for safe, ethical and effective service delivery.
Where information is transferred internationally, the applicable data-protection requirements and transfer safeguards will be considered as part of the jurisdiction and privacy review.
Please read the Privacy Notice for information about:
- what information is processed;
- purposes of processing;
- relevant lawful bases;
- special-category information;
- service providers;
- international transfers;
- security;
- retention;
- your rights;
- complaints.
25. Ending or pausing a service
Either party may need to end a service before every originally anticipated activity has been completed.
You may request to end the service by contacting PBS ABA UK.
PBS ABA UK may pause, alter or terminate a service where, for example:
- continuing would be unsafe;
- the service falls outside competence;
- the case exceeds the agreed focused scope;
- necessary consent or authority is absent;
- continuing is no longer consistent with the child’s interests;
- sustained non-engagement prevents competent delivery;
- significant medical or safeguarding needs take priority;
- another professional route has become more appropriate;
- legal or jurisdictional restrictions prevent continued delivery.
Where professionally appropriate, PBS ABA UK will explain the reason and seek to support an orderly closure, handover or referral rather than abruptly abandoning the client.
Where material paid work cannot be provided for reasons attributable to PBS ABA UK, genuinely undelivered work will be appropriately refunded or another agreed remedy provided.
26. Complaints and feedback
You have the right to raise a concern or complaint.
Raising a complaint will not affect your right to respectful or fair treatment.
Please use the Complaints and Feedback page for the PBS ABA UK complaints process.
Professional or ethical complaints
At the date of these Terms, Sim Shamu is a UK-SBA Practising Registrant and is committed to the applicable UK-SBA Code of Ethical and Professional Conduct.
Where a complaint concerns the ethical or professional conduct of a UK-SBA registrant and falls within UK-SBA’s jurisdiction, you may use the UK-SBA complaints procedure.
UK-SBA’s process concerns complaints against individual registrants. It does not replace the PBS ABA UK route for ordinary organisational, consumer or contractual complaints.
Where another professional delivers services in future, their applicable professional complaints route will be identified where relevant.
Data-protection complaints
You may also complain about how your personal information has been handled.
PBS ABA UK provides a route for raising such concerns.
Under the UK requirements currently in force, organisations must provide a clear data-protection complaints process, acknowledge relevant complaints within 30 days, investigate appropriately and communicate the outcome.
Where applicable, you may also complain to the Information Commissioner’s Office.
27. International services
PBS ABA UK provides remote services from the United Kingdom and may consider suitable clients located internationally.
Its current professional insurance includes international jurisdiction, including the United States of America and Canada, subject to the terms and limits of the applicable insurance policy.
Clients in the USA, Canada and other jurisdictions are therefore not excluded merely because they are outside the United Kingdom.
However, acceptance remains subject to a pre-service jurisdiction and professional-scope check.
Before accepting an international case, PBS ABA UK may consider matters including:
- the client’s country;
- state, province or territory;
- local rules governing behaviour-analytic or related professional practice;
- competence and remote-service scope;
- safeguarding obligations;
- consent and parental-responsibility requirements;
- emergency arrangements;
- whether appropriate local support can be identified;
- data-protection and international-transfer requirements;
- applicable consumer rights;
- tax or business requirements;
- any relevant insurance conditions or exclusions.
United States and Canada
Insurance cover for international practice, including USA and Canada, does not mean that services can automatically be provided in every US state, Canadian province or territory.
Some jurisdictions may impose licensing, title, registration, telepractice or other professional requirements.
The prospective client’s location must therefore be confirmed before a professional service is accepted.
PBS ABA UK will not knowingly provide a service in a jurisdiction where doing so would be unlawful or outside the practitioner’s permitted professional scope.
Other countries
Clients from other countries may also be considered where appropriate.
A country not being specifically named in these Terms does not automatically make it excluded.
Acceptance depends upon the same jurisdiction, competence, safety, privacy and professional checks.
When an overseas case becomes accepted
Completing an enquiry, suitability form or Behaviour Clarity Session does not by itself guarantee acceptance for an overseas paid service.
A paid international service is accepted only once PBS ABA UK has confirmed that the case can appropriately proceed and the relevant contract and consent requirements have been completed.
Country-, state- or province-specific terms may supplement these Terms where required.
28. Laws applying to overseas consumers
These Terms are drafted primarily for a UK-based business.
Where legally permissible, the contractual relationship is governed by the laws of England and Wales.
However, a consumer living in another country may have mandatory consumer protections under the law applicable where they live.
Nothing in these Terms is intended to remove a mandatory legal protection which cannot lawfully be excluded by contract.
Where an international jurisdiction requires additional consumer information, cancellation terms, disclosures or contractual provisions, those may be provided separately before the contract is entered into.
29. Governing law and disputes
Subject to any mandatory consumer protections which apply to you, these Terms and contracts with PBS ABA UK are governed by the laws of England and Wales.
This provision does not prevent an overseas consumer from relying on mandatory protections or jurisdictional rights which applicable law does not permit a trader to exclude.
30. Changes to these Terms
PBS ABA UK may update these Terms for future bookings and contracts.
The version applicable when you enter into a paid contract will normally continue to govern that contract.
A material contractual change will not be imposed on an existing client simply because the public website Terms later change.
Where a material change to an existing service is required, it will be handled in accordance with applicable law and, where necessary, agreed with the purchaser.
31. Contact details
Simbarashe Shamu trading as PBS ABA UK
37 Hollybush Road
North Walsham
NR28 9XT
United Kingdom
Email: sim@pbsaba.co.uk
Website: pbsaba.co.uk
For general enquiries and reasonable adjustments, use the Contact PBS ABA UK page.
For complaints, use the Complaints and Feedback page.
For information about personal data, read the Privacy Notice.
Model Cancellation Form
Complete and return this form only if you wish to cancel a contract where a cancellation right applies. You may instead send any other clear statement that you wish to cancel.
To:
Simbarashe Shamu trading as PBS ABA UK
37 Hollybush Road
North Walsham
NR28 9XT
United Kingdom
Email: sim@pbsaba.co.uk
I hereby give notice that I cancel my contract for the following service:
Service: ___________________________________
Date contract entered into: ___________________________________
Name of consumer: ___________________________________
Address of consumer: ___________________________________
Date: ___________________________________
Signature: ___________________________________
Signature required only where this form is sent on paper.